Featured Affiliate Program

Affiliate Merchants Tutorial

Join a few affiliate programs to understand the publisher's perspective.
Consider using third party affiliate networks to build trust.
Consider joining multiple affiliate networks for greater exposure.
List your affiliate program with affiliate directories.
Consider viral marketing with a multi-tier sub-affiliate program.
Let visitors to your website know about your affiliate program.
Welcome new affiliate publishers and offer tips to promote your program effectively.
Be responsive to affiliate publishers.
Consider sales contests or bonuses to reward and retain top affiliate publishers. (80/20 Rule)
Thank affiliates for their continued support
Keep frequent contact with affiliates and offer fresh promotions to stimulate sales
Encourage affiliates to purchase your product.
Clearly state terms of affiliate agreement.
Have a strict no spamming policy.
Have a double opt-in e-mail policy for affiliate publishers that advertise via newsletters.
Offer reasonable commissions and terms.
Offer commissions and terms competitive within your industry.
Make timely commission payments.
Offer multiple commission payment options to accomodate foreign based affiliate publishers.
Consider fixed vs. percentage commissions.
Provide a variety of text links, banners and interactive links.
Consider offering links that deep link to specific products or services to increase conversions.

Allow affiliates to make false representations.
Allow affiliates to use URLs confusingly similar to your company or brands.
Allow affiliates to bid on search engine keywords with your company name or brands.
Pay commissions based on fraudulent traffic.
Allow incentivized traffic for lead generating programs.
Pursue short term gains with scumware and other unethical business practices.
Create excessive commission chargebacks.
Include usernames and passwords in email correspondence.
Cheat your affiliates. (Don't bite the hand that feeds you.)